Brand Manager's Guide to Motor Sports: How Brands Win With Racing Sponsorship

New book provides actionable playbook for racing sponsorship, activation, and measurement

Severance, October 14, 2026 -- DakDan Media & Publishing announces the release of Dan Kost’s new book, "Brand Manager's Guide to Motor Sports: How Brands Win With Racing Sponsorship, Partnerships and Activation," available on Amazon in hardcover, paperback, and Kindle formats.

The book offers a chapter-by-chapter strategy for building brand partnerships across NASCAR, IndyCar, Formula 1, and other racing arenas.

Kost draws on four decades of sports marketing experience to explain what makes motor sports sponsorship unique, from negotiating with teams and tracks to activating trackside experiences that convert casual spectators into lifelong brand loyalists.

Industry experts say the book fills a gap by combining practical guidance with real-world case studies, making it a useful tool for both newcomers and seasoned executives.

"This guide turns instinct into a proven process," says Dan Kost, CEO of DakDan Media & Publishing. "Brands can now choose the right property, set the right budget, activate effectively, and prove the return on their investment."

The hardcover edition sells for $27.99, the paperback for $27.99, and the Kindle version for $9.99.

Kost explains how to evaluate sponsorship tiers, craft integrated media and content strategies, tap into fan data, and navigate driver, team, and manufacturer relationships.

The book is part of DakDan’s Brand Manager's Guide Series, which covers sponsorship in various categories such as esports, sports media advertising, zoo advertising, and fleet advertising.

Each guide is designed to stand alone, allowing brands to access a complete sponsorship playbook without committing to the full series.

Dan Kost’s experience includes leading DakDan Worldwide, a portfolio of operating companies that deliver media production and brand partnership services.

For marketing executives, the book offers frameworks, real-world insight, and strategic tools to help brands cross the finish line in motor sports.

Customers who have used the guide report increased clarity in budgeting and a measurable boost in activation effectiveness.

Future editions will incorporate emerging digital engagement platforms and data analytics tools to keep the playbook current.

Additional resources, including case studies and templates, are available on DakDan’s website for readers who purchase the book.

Marketers can also join DakDan’s webinar series to discuss implementation strategies and share best practices with peers.

Frequently Asked Questions

What formats is the book available in? The book is available in hardcover, paperback, and Kindle digital formats.

How can I order the book? Orders can be placed directly through Amazon or by contacting Dan Kost at dan@dakdan.com.

Does the book cover digital fan engagement? Yes, the guide includes chapters on digital engagement, data analytics, and content strategy.

About DakDan Media & Publishing

DakDan Media & Publishing is a leading provider in its industry.

Media Contact

Dan Kost
dan@dakdan.com
(970) 436-0580