DakDan Media Publishes Dan Kost Brand Manager’s Guide Series on Amazon

Five New Books Cover Sports, Fleet, Esports, Zoo, and Motor Sports Advertising

Severance, Oct. 14, 2026 -- DakDan Media & Publishing announces the release of Dan Kost’s Brand Manager’s Guide series, a five-book collection now available on Amazon in paperback, hardcover, and Kindle formats. The series offers practical frameworks for brand managers across sports media, fleet, esports, zoo, and motor sports advertising.

The series builds on Dan Kost’s 45 years of brand building experience and his roles as Chairman of Dakdan Worldwide and Executive Producer at DAKDAN Entertainment. Each book focuses on a distinct advertising arena, providing step-by-step playbooks and real-world insights.

Book one, Brand Manager’s Guide to Sports Media Advertising, reframes sports media as a strategic platform rather than a cost center. It covers broadcast, streaming, in-venue, athlete partnerships, and NIL opportunities, helping managers evaluate inventory and build integrated campaigns that drive brand equity.

Book two, Brand Manager’s Guide to Fleet Advertising, unlocks the high-ROI potential of vehicle wraps and fleet graphics. Kost explains how to calculate ROI, design wraps for speed and proximity, use GPS data, and integrate with digital retargeting and geofencing.

"The fleet channel is one of the most underutilized assets for brand managers," said Dan Kost, CEO. "This guide turns every mile into a measurable brand impression."

Book three, A Brand Manager’s Guide to Esports, maps the esports ecosystem from tournaments to creator partnerships. It offers a strategic framework for national brands, regional franchises, and government programs to enter and profit from esports advertising.

Book four, A Brand Manager’s Guide to Zoo Advertising, explores the untapped premium advertising environment of zoos and aquariums. The guide covers sponsorship negotiations, AI-powered audience analytics, digital signage, and the emerging Zoo Media Magazine platform.

Book five, Brand Manager’s Guide to Motor Sports, delivers a playbook for sponsorship across NASCAR, IndyCar, Formula 1, and beyond. It details negotiating with teams, tracks, and sanctioning bodies, activating trackside experiences, and leveraging fan data for ROI.

In addition to the five core titles, Dan Kost also authors narrative sports history books such as Fallen Sports Empires, Presidents and Sports, and Coaches of War, offering broader context for sports enthusiasts.

The series is designed for teenagers, young adults, and parents, with the CHAMPION MVP sports series introducing children ages 4 to 10 to baseball, basketball, soccer, hockey, swimming, volleyball, tennis, and track.

Dan Kost’s books fill a gap in the market by providing plain-spoken, actionable advice that readers can implement immediately. The series is available now on Amazon, with options for paperback, hardcover, and Kindle editions.

For more information about the Brand Manager’s Guide series, contact Dan Kost at dan@dakdan.com or (970) 436-0580.

Frequently Asked Questions

Q: Who is the target audience for the Brand Manager’s Guide series?
A: The series is aimed at brand managers, marketing executives, and professionals in sports media, fleet, esports, zoo, and motor sports advertising.

Q: Are the books available in multiple formats?
A: Yes, each book is available in paperback, hardcover, and Kindle editions on Amazon.

Q: Can the books be used by beginners in brand management?
A: Absolutely. The guides are written in plain language and include step-by-step frameworks suitable for newcomers and seasoned professionals alike.

About DakDan Media & Publishing

DakDan Media & Publishing is a leading provider in its industry.

Media Contact

Dan Kost
dan@dakdan.com
(970) 436-0580