Brand Manager's Guide to Esports Launches New Book

First comprehensive esports advertising playbook now available on Amazon

Severance, November 2, 2026 -- DakDan Media & Publishing announces the release of the Brand Manager's Guide to Esports, a new book that offers a strategic framework for brands entering the esports arena.

The guide focuses on real tournaments, automated brackets, and PayPal prize pools, providing a practical view of the industry’s business side.

It is available on Amazon in hardcover at $26.99 and paperback for $16.99.

Dan Kost, CEO of DakDan Worldwide, brings more than four decades of sports media and marketing experience to the text.

He maps the esports ecosystem from tournament structures to creator partnerships and in-game activations.

The book explains how the collegiate and high-school esports pipeline is transforming school athletics.

Brand managers can learn where non-endemic brands win and where they waste budget.

Readers will find a step-by-step method for evaluating sponsorships, creators, and activations for ROI.

Dan Kost emphasizes that esports offers a unique audience that blocks traditional advertising.

He details how to pick the right property and how to measure its impact.

Each chapter is designed to stand alone, making it a versatile playbook for any marketing team.

The Brand Manager's Guide to Esports is part of a series that includes Motor Sports, Sports Media Advertising, Zoo Advertising, and Fleet Advertising.

These guides replace instinct-based budgeting with a proven process for sponsorship decisions.

The esports guide covers team deals, streaming integrations, and audience engagement tactics.

It also discusses the financial flow within esports, helping brands understand where money moves.

Dan Kost says, "The stadium of the future has no parking lot. It has a server."

"The Brand Manager's Guide to Esports equips brands to enter the market with confidence," says Dan Kost, CEO of DakDan Worldwide.

Readers will discover how to evaluate sponsorships for real ROI and avoid budget waste.

They will also learn how to activate in-game partnerships that resonate with players.

The book’s 292 pages provide detailed case studies and actionable frameworks.

Brand managers, marketers, and agencies can use the guide to win in competitive gaming.

It also serves as a reference for government recruitment programs looking to engage youth.

Customers praise the guide for its clear, actionable advice and industry insights.

Dan Kost highlights that the guide draws on experiences from NASCAR, Formula One, and streaming platforms.

The book’s structure allows teams to implement strategies quickly and measure results accurately.

It is an essential resource for any brand looking to navigate esports sponsorships effectively.

Readers can purchase the guide directly from Amazon using the link provided.

For more information, contact Dan Kost at dan@dakdan.com or (970) 436-0580.

Frequently Asked Questions

What makes the Brand Manager's Guide to Esports unique?

It is the first guide written specifically for brand managers, not gamers. It maps the entire esports ecosystem for clear, actionable strategies.

How can I purchase the book?

The guide is available on Amazon in hardcover and paperback formats. Prices are $26.99 and $16.99 respectively.

Does the book cover collegiate esports?

Yes, it details the high-school and university pipelines that many brands overlook. It shows how to engage this growing audience.

About DakDan Media & Publishing

DakDan Media & Publishing delivers targeted marketing solutions for sports and esports brands. Its books, like the Brand Manager's Guide to Esports, translate decades of sports media expertise into actionable playbooks. The company partners with national brands, regional franchises, and government programs to navigate complex sponsorship landscapes. DakDan’s editorial team focuses on practical frameworks that drive measurable ROI in competitive gaming.

Media Contact

Dan Kost
dan@dakdan.com
(970) 436-0580