Nike Adds Five South Carolina Student-Athletes to Blue Ribbon Elite NIL Program

DENVER, CO - July 10, 2026 - Nike and the University of South Carolina have announced that five Gamecock student-athletes have joined Nike's Blue Ribbon Elite Name, Image, and Likeness (NIL) program as the university begins its new 10-year partnership with the global athletic brand. The student-athletes selected for the Blue Ribbon Elite roster are Joyce Edwards, Nyck Harbor, Chloe Kitts, LaNorris Sellers, and Dylan Stewart. The program is designed to provide leading collegiate athletes with opportunities to build their personal brands while supporting the future of college athletics through strategic NIL collaborations. "This partnership represents an exciting opportunity for our student-athletes to grow their brands while continuing to excel in competition and in the classroom," university officials said. "Nike's investment reflects the talent, leadership, and national recognition of South Carolina Athletics." Blue Ribbon Elite is Nike's premier NIL initiative, bringing together top collegiate athletes and universities to support athlete identity, storytelling, and long-term brand development. The announcement coincides with the launch of Nike's decade-long apparel and equipment partnership with the University of South Carolina. The addition of these five Gamecock athletes highlights the continued evolution of the NIL landscape and the growing opportunities available to student-athletes through partnerships with leading global brands. About Nike Blue Ribbon Elite Blue Ribbon Elite is Nike's Name, Image, and Likeness program that partners with select collegiate student-athletes and universities to provide opportunities for brand collaboration, athlete development, and storytelling while supporting the future of sport.